Different Commission models configurable in Sippy


In this commission scenario, we will assume that commissions are being paid to either a reseller of your voice services or as an Account Manager. A simple, single reseller model will be used as an example.


The two options that are configurable within Sippy are:
  1. Rates-based commission method - Commissions earnings from graduated rates structures. Configurations can be based upon either self-assigned profit margins - an exclusive commission model, or commissions earnings as assigned by you - an inclusive commission model.
  2. Commission Agent method - Configuring a commission agent will pay a dividend of all calls of a specified entity to the Agent. An agent can either be an Account or Customer. The commission earned is a percentage of total call revenue.


1. Rates-based commission method

Customer entity will be used for your reseller.
  • By assigning a "Customer" entity, you will be able to isolate all of your reseller's clients' calls and configurations within a Customer sub-structure.
  • The Customer entity creates a sub-structure additional to your primary business configuration. The result is a second layer of business management in an exclusive web environment and as a consequence results in a second layer of rates.
  • Configuring a Customer will provide restricted web access for specific use cases - such as resellers or some NOC support agents. System Management, Vendor, and Routing management are not accessible through your Customer web portal, with other privileges enabled/disabled on the Permissions page.
  • The Customer sub-structure adds an additional layer of rates to your primary business configuration to allow for rates-based commissions.


   
Layer 1: Primary business configuration Layer 2: Customer sub-structure
Destination Set Tariff Customer entity Reseller's Accounts
Vendor rates - your Buy rates Base sell rate is assigned to Customer.
Customer's Tariff (reseller's sell rates)
Reseller's Accounts (customers/users)
  ie. Your buy rate + profit margin.  ie. Your sell rate + additional profit margin for the reseller.   

The following diagram is to highlight the graduation of rates from Vendor to your reseller's customers/users:







Layer 1 configuration overview:


  • Sippy's "Destination Set" is your Vendor's rate sheet - your Buy rates.
  • Sippy's "Tariff" is your customer's rate sheet - your Sell rates.
  • When creating a "Customer" the entity must be assigned a base Tariff. These are the base rates that all calls will be charged that are passed through your Sippy Softswitch from within the Customer.
  • Reports filtered for this Customer only will show all calls originating from all Accounts within the sub-structure, charged with the base tariff.
  • Your reseller's customers are managed by your reseller from their personal web portal, not as part of your primary business Accounts.
  • Your reseller's web portal accessibility/privileges can be managed through on the Permissions page on root customer's Customer Menu.

Layer 2 Customer sub-structure overview:

  • Your reseller has their own web portal that they use to manage their customers and their Tariffs.
  • Within the Customer sub-structure (reseller's web portal), the secondary "graduated" Tariff will then be assigned to your reseller's customers/users. The graduated Tariff is the resultant rates that are made up of:

    Your vendor's rates + Your profit margin + Your reseller's profit/commission

  • Selecting whether to include commission in your Customer's Tariff will achieve moderately different commissions structures:
    • Exclusive commission rates assigned to the Customer (reseller) will empower them to resell your services at a commission rate of their choice. The base Tariff will already have your business profit accounted for, resulting in a simple reseller model for you to manage.

    • Inclusive commission rates assigned to the Customer will either:
      1. Require manual accounting outside of Sippy for commissions remuneration at the end of a billing cycle, or
      2. Require a Commission Agent to account for a total % of revenue to be aggregated to a separate entity.


2. Commission Agent method

  • A commission agent is an entity that will receive a percentage (%) of total revenue from every call made by another Account or Customer.
  • The percentage of revenue is calculated from the total call revenue from all billed calls, not from their profit margin.
  • The paid commission value will add to the Reseller's entity Balance and will display a resulting CDR from the call.

   
Primary business configuration Commission agent
Destination Set Tariff Account Reseller entity (Customer)
Vendor rates - your Buy rates Your sell rate is assigned. ie. Your buy rate + profit margin. Calls billed by Tariff rates. Received a percentage of revenue from every call by nominated Account.

The following diagram is to highlight the commission agent earning model:




Customer%20Reseller%20structure%20-%20commission%20agent.png




Commission Agent configuration overview:
  • Sippy's "Destination Set" is your Vendor's rate sheet - your Buy rates.
  • Sippy's "Tariff" is your customer's rate sheet - your Sell rates.
  • With this model, your reseller's Accounts are directly configured into your primary business configuration - the "Root Customer".
  • Your reseller's customers are managed by your company.
  • All billed calls from Account A1 & A2 will pay a designated commission percentage of total call revenue to the Agent.
  • The commission agent will receive a Balance adjustment in their account (positive or negative) for the earned commission from each call.
  • The commission agent will have a CDR relating to each call made and the resulting commission adjustment earned.


What are the advantages of each model?


1. Rates-based commission business model:
  • The Rates-based commission model empowers the reseller with increased control and management of their own customers.
  • Your company retains control of the Permissions that you wish to grant to your reseller's personal web portal as well as their base rate sheet and routing.
  • The Rates-based configuration can help segregate diverse business models on your Sippy Softswitch. Employing the multi-layered Customer entity can divide Wholesale from Retail business models, and direct business Accounts from your Reseller's Accounts, for example.
  • The multi-layered Customer concept will empower your resellers to recruit resellers of their own with a second layer of sub-customer. See the Customer document for more information.
  • Reporting is run on reseller-wide (Customer) activity.

2. Commission agent business model:
  • Your company retains management of each of your reseller's customers' Accounts.
  • Your base Tariff includes your profit margin and reseller's commissions for simplified configuration.


More information: